In Q2 2025, PepsiCo exceeded market expectations on revenue and earnings per share, while reaffirmation of its annual forecast and capital return program strengthened investor confidence.
On 17 July, PepsiCo, Inc. (NYSE: PEP) reported Q2 2025 revenue of 22.73 billion USD and adjusted earnings per share (core EPS) of 2.12 USD, beating analyst expectations. Organic revenue growth was 2%, driven mainly by price increases, while volumes declined across several segments, particularly in North America. International markets delivered strong results, with growth seen in EMEA and steady momentum in Latin America and the global beverages business. GAAP earnings per share fell to 0.92 USD due to asset write-downs of 1.86 billion USD on the Rockstar and Be & Cheery brands. Although free cash flow weakened in the first half of the year, the company reaffirmed its annual forecast and dividend plan.
On the first day following the report, the shares rose 7.5%, and in August, PEP’s share price continued to climb. Investor optimism was fuelled by results that surpassed market expectations for both revenue and earnings per share. Despite declining sales volumes in North America, the company delivered solid growth in international markets, particularly in EMEA and Latin America, confirming the resilience of its global business model and easing concerns over local challenges. An additional factor supporting confidence was the reaffirmation of the annual forecast and capital return plans, including a stable dividend policy. At the same time, PepsiCo continues to generate a robust free cash flow (FCF), ensuring funding for dividends and share buybacks without increasing debt.
In this article, we examine PepsiCo Inc.’s business model, revenue drivers, and quarterly results, and conduct a PEP fundamental analysis. Expert PepsiCo stock forecasts for 2025 are presented, together with an examination of PepsiCo stock performance, which underpins the outlook for PepsiCo Inc.’s shares in 2025.
PepsiCo, Inc. is an American multinational corporation that produces and sells food, soft drinks, and snacks. Its portfolio includes well-known brands such as Cheetos, Gatorade, Lay’s, Mountain Dew, Pepsi, Quaker, and Tropicana. The company was founded in 1965 by merging Thе Pepsi-Сola Company and Frito-Lay. On 13 November 1972, PepsiCo, Inc. went public on the NYSE, and its shares have since traded under the PEP ticker symbol.
Image of PepsiCo, Inc.’s company namePepsiCo divides its operations into three major segments and publishes information on each separately in its quarterly reports. Below are the segments in which the company operates:
In its reports, PepsiCo provides detailed information for each segment only in North America, while revenues from other regions are presented as a consolidated total. PepsiCo’s business model demonstrates that it operates across three markets simultaneously, enabling it to diversify its revenues.
On 8 October, PepsiCo reported its financial results for Q3 2024. Below are the key figures from the report:
Revenue by segment:
Revenue by region:
PepsiCo’s management noted that the company demonstrates resilience despite challenging conditions. The crucial issues in Q3 were the recall of Quaker products over potential Salmonella contamination and geopolitical tensions in some international markets.
CEO Ramon Laguarta emphasised that the company has remained profitable thanks to strict cost control and continued investment in its competitiveness. However, in light of these challenges, PepsiCo has revised its Q4 and full-year 2024 revenue outlook. Revenue growth is now expected to fall below the previous projection of 4%, while the forecast for EPS growth remains at a minimum of 8%. Nonetheless, PepsiCo retains a positive outlook for the full year 2024.
Although its financial performance declined year-on-year, its stock price rose following the earnings release.
On 3 February 2025, PepsiCo released its Q4 2024 report. Its key financial highlights are outlined below:
Revenue by segment:
Revenue by region:
In its commentary on the report, PepsiCo’s management highlighted the company’s current challenges and outlined its future plans. One of the key factors affecting financial performance was a shift in consumer preferences, particularly in North America. Declining demand for salty snacks and beverages impacted revenue in these segments. However, management emphasised that the company is actively adapting its products to evolving trends, including the growing interest in healthier food. In this context, they underscored PepsiCo’s success in launching products such as Pepsi Zero Sugar and SunChips, which cater to changing consumer preferences.
The 2025 forecast included a low single-digit growth in organic revenue and a mid-single-digit increase in adjusted EPS. Despite current challenges, this reflects moderate optimism about the company’s continued expansion. The company also announced a 5% dividend increase and a share buyback program, with a total budget of approximately 8.6 billion USD.
Additionally, PepsiCo reaffirmed its commitment to innovation, product diversification, and marketing initiatives aimed at sustaining future growth. Management expressed confidence that these measures would support improved performance in North America over the course of the year.
PepsiCo published its Q1 2025 report on 24 April 2025. Below are the key figures from the report:
Revenue by segment:
Revenue by region:
PepsiCo’s Q1 2025 report demonstrated how the company is navigating challenges amid global trade disputes, shifting consumer preferences, and a volatile market environment. Revenue declined by 1.8% year-on-year, with EPS at 1.33 USD, slightly below analysts’ expectations.
Tariffs notably impacted results, particularly a 10% tariff on soda concentrate imports from Ireland and a 25% duty on aluminium imports. These measures increased production costs, compressing margins and prompting the company to revise its 2025 guidance.
In response to these challenges, PepsiCo launched strategic initiatives aimed at adapting to current market conditions. The company placed emphasis on products with higher added value, smaller packaging formats, and healthier attributes. In this context, the acquisition of the Poppi prebiotic soda brand for nearly 2 billion USD stands out, demonstrating PepsiCo’s commitment to expanding its healthy drinks portfolio.
For Q2 2025, PepsiCo’s management anticipated low single-digit organic revenue growth and a mid-single-digit increase in EPS in constant currency. Gradual improvement was expected in North America, supported by the implementation of ongoing commercial strategies, while the international segment remained a key driver of growth, with pronounced margin expansion.
Investors reacted negatively to PepsiCo’s Q1 2025 report, with declining sales in North America, particularly in the Quaker Foods division, and the downward revision of the full-year profit forecast as the main factors fuelling investor concerns. As a result, PepsiCo stock fell by 5% after the report’s release and continued to decline, extending a downward trend that began after its May 2023 peak. Analysts have also revised their estimates downwards.
On 17 July 2025, PepsiCo released its Q2 2025 report for the period ending 14 June. The key financial metrics are as follows:
Organic revenue by segment:
Organic revenue by region:
For Q2 2025, PepsiCo reported results above market expectations. Organic revenue grew by 2% year-on-year, while GAAP EPS fell to 0.92 USD due to a one-off impairment of intangible assets amounting to 1.86 billion USD related to the Rockstar and Be & Cheery brands. In terms of growth structure, prices continue to contribute the most, while overall volumes remain weak.
In North America, improvements anticipated earlier did not materialise, with Foods showing a 2% year-on-year organic decline due to weak volumes. Beverages in North America increased by 1%, with gradual volume improvement and growth in Pepsi and Pepsi Zero Sugar market share. Outside the US, performance was stronger. International beverages under the franchise model rose 5%, while the entire international beverage business grew by 9%, supported by robust demand in Mexico, Brazil, Germany, Poland, France, Egypt, Turkey, Saudi Arabia, Pakistan, and Thailand.
The company reaffirmed its 2025 forecast, expecting low single-digit organic revenue growth and roughly flat core EPS in constant currency. Due to a reduction in currency impact, the negative FX effect on the year is lowered to -1.5 p.p. from the previously expected -3 p.p., which improves the USD core EPS outlook. Capital return plans remain unchanged – 8.6 billion USD for the year, including 7.6 billion USD in dividends and 1.0 billion USD through share buybacks. Management is focusing on restoring North America by emphasising value propositions, streamlining the product range, and implementing the One North America initiative, while potential additional supply chain costs and tariff risks are expected to be offset through productivity improvements and yield management.
Key risks identified from the review of PepsiCo’s Q2 2025 report:
The Q2 report also highlights key growth drivers capable of improving the company’s financial performance or offsetting the risks outlined above:
Conclusion from the analysis: PepsiCo enters H2 2025 with two clear priorities – in North America: to restore volumes and margins through value propositions, reformulated products without artificial additives, and strict cost control; outside North America: to maintain organic growth in beverages and snack categories.
In the short term, margins are pressured by tariffs, logistics, and high price sensitivity in North America. In the medium term, these factors are partially offset by international growth, expansion of Zero Sugar and functional beverages, the healthier snacks range, and efficiency programs. If the initiatives in PFNA and PBNA achieve sustainable volume growth under stable pricing, margins in H2 could improve even with moderate revenue growth.
Below is a fundamental analysis of PepsiCo, Inc. based on Q2 2025 results:
Conclusion from the fundamental analysis of PepsiCo, Inc.: the company is considered financially resilient due to its strong brand, international operations, access to financing, and moderate leverage. Short-term risk comes from weak volumes in North America (PFNA) and one-off write-downs/investments, which resulted in a decline in H1 FCF; however, interest expenses are comfortably covered.
PepsiCo’s shares are valued near the sector median: EV/EBITDA multiples are around the middle of their historical range, and forward P/E is at a typical level for large consumer companies. Base expected returns are around 7–8% per annum from dividends and generated free cash flow (excluding growth). PepsiCo shares are suitable for a quality-at-a-reasonable-price strategy, and the current market price appears justified. A key upside/risk factor is the trajectory of volumes in North America.
On the weekly chart, PepsiCo shares bounced off a support level in May and began a steady upward trajectory. From May to August, PEP shares gained around 22% without significant corrections. If, after testing resistance near 155 USD, the price retraces to the 140 USD level, a Head and Shoulders pattern may form on the chart, which, if realised, would signal a resumption of upward movement. Based on the current performance of PepsiCo shares, the possible price movements for 2025 are as follows:
The base case forecast for PepsiCo stock anticipates a decline to support at 140 USD, followed by a rebound and a rise towards 155 USD. This scenario would complete the formation of the Head and Shoulders pattern and lead to a breakout of the Neckline. A Neckline breakout would catalyse further price growth, with the next resistance at 175 USD.
The alternative forecast for PepsiCo shares assumes further price growth with a breakout above the 155 USD resistance. Realisation of this scenario would indicate continued strong buying momentum and heightened investor optimism. In this case, the next upside target for PEP shares would be resistance at 175 USD.
PepsiCo, Inc. stock analysis and outlook for 2025Forecasts presented in this section only reflect the author’s private opinion and should not be considered as guidance for trading. RoboForex bears no responsibility for trading results based on trading recommendations described in these analytical reviews.